{{#markdown}} We can leverage the Google Analytics code in [`foundationExtendEBI.js`](https://github.com/ebiwd/EBI-Framework/blob/v1.2/js/foundationExtendEBI.js#L39) to create a simple user feedback form. This is both convienent and provides a trail about user behaviour on the site so we can ask questions like: - Are frequent visitors happier than new users? - Do people exit the site after leaving a thumbs down?