--- meta-title: Search SEO guidelines title: Search SEO guidelines description: Search Engine Optimization (SEO) is a process of increasing exposure of the online content of a web site in Search Engine Result Pages (SERPs). cta: Call to action hero-class: hero-building-blocks hero: true filter-nav: false filter-dropdowns: false layout: static pagetype: meta-pattern location: search-seo.html --- {{#markdown}} SEO is a vast topic and a lot of books have already been written about that subject. The goal of these guidelines, however, is provide recommendations and solutions to improve the visibility of web sites. There is no method better than another, but following these recommendations should help increase online content exposure in most SERPs. ### SEO recommendations: How do I make my data more search engine friendly?

The relevance between a search term and the search engines indexed content is decided by the content itself. If it is rich and of good quality then it will rank better. References from other sites are another very important factor used by most search engines to validate the credibility and authority of a web site.

Most search engines have well defined guidelines and recommendations regarding SEO:

Google http://www.google.com/support/webmasters/bin/answer.py?answer=35769&&hl=en
http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
Bing http://onlinehelp.microsoft.com/en-us/bing/hh204434.aspx
Yahoo http://styleguide.yahoo.com/resources/optimize-search-engines/seo-basics

They all describe the same basic principles.

Content guidelines for SEO

Technical recommendations for SEO

How to influence discovery

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