diff --git a/assets_site/layouts/kits/page/default.html b/assets_site/layouts/kits/page/default.html
index 7aa10da7be9209a33e541fb00f4bd8890bc2ed2e..9bc4536ec2f6d3ae0d0099becd3d0b6b3e637e7b 100644
--- a/assets_site/layouts/kits/page/default.html
+++ b/assets_site/layouts/kits/page/default.html
@@ -5,7 +5,7 @@
   <meta charset="utf-8" />
   <title>EMBL-EBI Style Lab < {{kit.name}}</title>
   <meta name="description" content="{{kit.description}}">
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/assets_site/layouts/static.html b/assets_site/layouts/static.html
index 7fe5d71ca4ad5c1daf0a484d12c404822a1d1a1d..d43f0b31b58d53efdcefceb6612e1998b35d2c3e 100644
--- a/assets_site/layouts/static.html
+++ b/assets_site/layouts/static.html
@@ -4,7 +4,7 @@
   <meta charset="utf-8" />
   <title>{{title}} < EMBL-EBI Style Lab</title>
   <meta name="description" content="{{kit.description}}">
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/assets_site/layouts/websites/index/default.html b/assets_site/layouts/websites/index/default.html
index 55fdc823c95e79ca8ad4491b49aa83e1db56b620..52a6bfb5bc565e5d945bda0cbdcadbe6e50b67b6 100644
--- a/assets_site/layouts/websites/index/default.html
+++ b/assets_site/layouts/websites/index/default.html
@@ -6,7 +6,7 @@
   <meta charset="utf-8" />
   <title>{{datakey}} < Web patterns < EMBL-EBI Style Lab</title>
   <meta name="description" content="{{block.description}}"><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/assets_site/layouts/websites/page/default.html b/assets_site/layouts/websites/page/default.html
index 3a5058b8d1891dc260600d33cce0d19d7d79b4d7..f56e0c7250e3c7d196bcb371ed85810fe6375ba4 100644
--- a/assets_site/layouts/websites/page/default.html
+++ b/assets_site/layouts/websites/page/default.html
@@ -5,7 +5,7 @@
   <meta charset="utf-8" />
   <title>EMBL-EBI Style Lab < {{block.name}}</title>
   <meta name="description" content="{{block.description}}"><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/assets_site/layouts/websites/page/free-form.html b/assets_site/layouts/websites/page/free-form.html
index 645fb543d957d815646a43a7bc3f451cdc9c4aea..b09b1d3a83ffc974f3f2becafa8ae88dd5d57680 100644
--- a/assets_site/layouts/websites/page/free-form.html
+++ b/assets_site/layouts/websites/page/free-form.html
@@ -5,7 +5,7 @@
   <meta charset="utf-8" />
   <title>EMBL-EBI Style Lab < {{meta-title}}</title>
   <meta name="description" content="{{block.description}}"><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/affiliates.html b/content/pages/websites/sample-site-v1.2/boilerplate/affiliates.html
index 8c9871dee949841dc6206c3d9f2940a5e1546c3a..fa57590a37ca9f415d7b836ae5b6f6d031b4b1a1 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/affiliates.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/affiliates.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/blank.html b/content/pages/websites/sample-site-v1.2/boilerplate/blank.html
index b6c8a40ee66914dd0d9754732c323c7f7c1fdb79..4f670b59aaa2849f845fc08c255c5fe1bd997a7a 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/blank.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/blank.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/right-sidebar.html b/content/pages/websites/sample-site-v1.2/boilerplate/right-sidebar.html
index e464b57dcf5bbe092d7609261ecc75a515f9f0e7..466d49ffbe61a661ce27a574d76d4cdf67d00f2d 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/right-sidebar.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/right-sidebar.html
@@ -11,7 +11,7 @@ icon-version: 1.2
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/search-results.html b/content/pages/websites/sample-site-v1.2/boilerplate/search-results.html
index 56b121f000103359909a3e9fbbb03c9e981fadf0..a8c395b3ed7ed45df998ee78b7480dadb658329d 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/search-results.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/search-results.html
@@ -11,7 +11,7 @@ icon-version: 1.2
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/theme.html b/content/pages/websites/sample-site-v1.2/boilerplate/theme.html
index 6d596c4d3ccbc5a6be017b279ba67c332e4e7995..267cae249196aab2582a89b48d10519dc370ddf2 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/theme.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/theme.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/ultra-wide.html b/content/pages/websites/sample-site-v1.2/boilerplate/ultra-wide.html
index b16a1ddc2a9e7dfc8a66c3e818a904bc9d8cb305..faf459ce427c23a0262b6d37d0ac4b91143576a6 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/ultra-wide.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/ultra-wide.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/unbranded.html b/content/pages/websites/sample-site-v1.2/boilerplate/unbranded.html
index 1bccfc86fbb8e27c7073c67ba2997317ec20a7ca..05519d2cabba38e215a8e51909f3cb6e16c5c27b 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/unbranded.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/unbranded.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>[page-title] &lt; [service-name] &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/brochure.html b/content/pages/websites/sample-site-v1.2/brochure.html
index 444a1fe32847d6b71ba4f8368173bda5c6cab17e..a286453a146d0d30cec3b452793b0861769a7628 100644
--- a/content/pages/websites/sample-site-v1.2/brochure.html
+++ b/content/pages/websites/sample-site-v1.2/brochure.html
@@ -10,7 +10,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/errorpages/404.html b/content/pages/websites/sample-site-v1.2/errorpages/404.html
index 55a828d4428a46027c60680a5121ecaa288fb8f5..2fc00372cc3ca53d3134c714848fb70e5bce08db 100644
--- a/content/pages/websites/sample-site-v1.2/errorpages/404.html
+++ b/content/pages/websites/sample-site-v1.2/errorpages/404.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-1.html b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-1.html
index c024c37a79994f25a7d0773aa121ba20522dd838..9355ef35ddb268b9e01f01a0b0ed8161b1cb7537 100644
--- a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-1.html
+++ b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-1.html
@@ -10,7 +10,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-2.html b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-2.html
index 98abe52b7f1be457e80ea8d45b23cf54daf1827c..977293cb22dda8a571f5d40d97988e5528490d29 100644
--- a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-2.html
+++ b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-2.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-3.html b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-3.html
index 6a67ede971ad68f85ef02eff88b5c4f0f569efe5..7d3db5e4c7706dded3d6bb9296044cf7b3fe2c12 100644
--- a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-3.html
+++ b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-3.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/angular.html b/content/pages/websites/sample-site-v1.2/integrations/angular.html
index 69f2560eadf1897f8630fb199217aca7c887f2b3..b9ea57cbad4aefdcd5233ae66c23d72c952f63c6 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/angular.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/angular.html
@@ -11,7 +11,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/bootstrap.html b/content/pages/websites/sample-site-v1.2/integrations/bootstrap.html
index b9b2be76bc49329729d76a2a5ca27ea997d717f5..b8eabd75b53b27bf87313b3a6e7c183e92c806b0 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/bootstrap.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/bootstrap.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/jquery-ui.html b/content/pages/websites/sample-site-v1.2/integrations/jquery-ui.html
index 37480f4868abef2a8cbdbb8c12d9fba15f445c73..ed8b4157af0f5db521bc4303e00b6969e7eaa7f8 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/jquery-ui.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/jquery-ui.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/jquery-update.html b/content/pages/websites/sample-site-v1.2/integrations/jquery-update.html
index 6099cd27ee2053de1ecdbe73f5672fe95a439b1d..4a210b38ff0196b974c7c6b7cc7ac23bdfe17c01 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/jquery-update.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/jquery-update.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/lite.html b/content/pages/websites/sample-site-v1.2/integrations/lite.html
index b0af39ebe79a7530ebf19dd1d0b0b47dcd34f38e..b12798653a24eba9193e92cd5cb739503f0ad8a1 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/lite.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/lite.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/no-jquery.html b/content/pages/websites/sample-site-v1.2/integrations/no-jquery.html
index 8f014b7c17ade3c177a0fda4b38539ddecbcc5b7..a5c4fbf153ac9cf07d1fdb8591795a0c009fa807 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/no-jquery.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/no-jquery.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/poodles.html b/content/pages/websites/sample-site-v1.2/integrations/poodles.html
index 07eaa138b2e885ea99f874eedf679e9304956437..498997441dffac8c79a41794ed1d55d14935242f 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/poodles.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/poodles.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-current.html b/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-current.html
index 98cefc7547766a264558b1c911af46f20d9e815c..5da18964973a9fcc5c81365fc219e67bfcedd75a 100644
--- a/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-current.html
+++ b/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-current.html
@@ -48,7 +48,7 @@ Code copied on 2016-05-06.
     <meta name="description" content="EMBL-EBI" />
     <!-- Describe what this page is about -->
     <meta name="keywords" content="bioinformatics, atlas, gxa, ebi, functional, genomics" />
-    <!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+    <!-- 3 to 10 keywords about the content of this page (not the whole project) -->
     <meta name="author" content="EMBL-EBI" />
     <!-- Your [project-name] here -->
 
diff --git a/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-updated.html b/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-updated.html
index ffe6b8d8ae2b99267e511604edcbcc0ceb78d3d3..916f16b8f6ea507f8e047c68aec83c782aad1563 100644
--- a/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-updated.html
+++ b/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-updated.html
@@ -47,7 +47,7 @@ NOTE: This web page:
     <!-- compliance style start -->
 
     <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-    <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+    <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
     <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
     <meta name="HandheldFriendly" content="true" />
     <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/boilerplate/affiliates.html b/content/pages/websites/sample-site/boilerplate/affiliates.html
index b17054a7d4d813d4b6d543b0a29e71c46443d3a1..da8cdf44fb3d5817af99e851b24a91e6a8cc0013 100644
--- a/content/pages/websites/sample-site/boilerplate/affiliates.html
+++ b/content/pages/websites/sample-site/boilerplate/affiliates.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Affiliates boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/blank.html b/content/pages/websites/sample-site/boilerplate/blank.html
index 01a1a34cea8488a256af4d2fdc59159acd7bf22a..a64851314bdd7ef762b05d025861d4dfb6bafd89 100644
--- a/content/pages/websites/sample-site/boilerplate/blank.html
+++ b/content/pages/websites/sample-site/boilerplate/blank.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Blank boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/right-sidebar.html b/content/pages/websites/sample-site/boilerplate/right-sidebar.html
index f04d9e466e8de578cc36785e6f407eb74700886c..414658813cd8f151e718f4e66c0467c431ae422e 100644
--- a/content/pages/websites/sample-site/boilerplate/right-sidebar.html
+++ b/content/pages/websites/sample-site/boilerplate/right-sidebar.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Right sidebar boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/search-results.html b/content/pages/websites/sample-site/boilerplate/search-results.html
index 9cd68870fe00ac29dbdf0f66212989ca46a18788..5725f99c322b76771b1a8d77e5e222f3c6b0fd4d 100644
--- a/content/pages/websites/sample-site/boilerplate/search-results.html
+++ b/content/pages/websites/sample-site/boilerplate/search-results.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Search result boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/theme.html b/content/pages/websites/sample-site/boilerplate/theme.html
index 4f1a2020db56b308f434ea959fce6f04ab4d6e98..d1230720f42f25dbe7e7911e69bfdea321548e6b 100644
--- a/content/pages/websites/sample-site/boilerplate/theme.html
+++ b/content/pages/websites/sample-site/boilerplate/theme.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Theme boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/ultra-wide.html b/content/pages/websites/sample-site/boilerplate/ultra-wide.html
index 8b635f68dd2de5cf9651021f46dd202a129e4a3b..04a6e91a092fe4fd69356f8ea64b1927175ccb70 100644
--- a/content/pages/websites/sample-site/boilerplate/ultra-wide.html
+++ b/content/pages/websites/sample-site/boilerplate/ultra-wide.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Ultra-wide boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/unbranded.html b/content/pages/websites/sample-site/boilerplate/unbranded.html
index 785a0c9fe3eeb5c1dafb90cc3352952af9e5af1f..aa3ebf96f1eb4d58c2faa82479f39f10d9354981 100644
--- a/content/pages/websites/sample-site/boilerplate/unbranded.html
+++ b/content/pages/websites/sample-site/boilerplate/unbranded.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>[page-title] &lt; [service-name] &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Unbranded boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/brochure.html b/content/pages/websites/sample-site/brochure.html
index 7fa1605001fd9719d4280b9dfab6b6ec565475d7..15554d64ff73cac5ab6afbb4acfe826a01bd7ed8 100644
--- a/content/pages/websites/sample-site/brochure.html
+++ b/content/pages/websites/sample-site/brochure.html
@@ -10,7 +10,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/errorpages/404.html b/content/pages/websites/sample-site/errorpages/404.html
index b531e931e9c43327f119fca03f4dd19207d42c9c..aae2ad849b92ac607255d802935c4f9005b28ca7 100644
--- a/content/pages/websites/sample-site/errorpages/404.html
+++ b/content/pages/websites/sample-site/errorpages/404.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/bootstrap.html b/content/pages/websites/sample-site/integrations/bootstrap.html
index 8a91918a836e4c8127295d4ee84866f263d660b9..7a458ce05b267d92e5baac8a35fefa06bef4fe7d 100644
--- a/content/pages/websites/sample-site/integrations/bootstrap.html
+++ b/content/pages/websites/sample-site/integrations/bootstrap.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/jquery-ui.html b/content/pages/websites/sample-site/integrations/jquery-ui.html
index 7debcc029b72e3515974f0eed3de2a45c65a5b87..aded78344e2c869ec3b8fde56ac421feb3cdf04d 100644
--- a/content/pages/websites/sample-site/integrations/jquery-ui.html
+++ b/content/pages/websites/sample-site/integrations/jquery-ui.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/jquery-update.html b/content/pages/websites/sample-site/integrations/jquery-update.html
index 14e9715c064c9e8c06bfd6f3e1c3c9b4bbd76663..63c10286777865acafb7c3aaba55f3721b3e4134 100644
--- a/content/pages/websites/sample-site/integrations/jquery-update.html
+++ b/content/pages/websites/sample-site/integrations/jquery-update.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/js-frameworks.html b/content/pages/websites/sample-site/integrations/js-frameworks.html
index d23b13d70c540613920c20ef6ee073223daa3cb4..3ceaea94ef12e6e3b51b4a9f5379e6d5a9bb4184 100644
--- a/content/pages/websites/sample-site/integrations/js-frameworks.html
+++ b/content/pages/websites/sample-site/integrations/js-frameworks.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/lite.html b/content/pages/websites/sample-site/integrations/lite.html
index f4f74478c9d38c0d38fa0a5b1b98282b188633cd..02043c4f36daeee8c41d0a618fce487b4befbff8 100644
--- a/content/pages/websites/sample-site/integrations/lite.html
+++ b/content/pages/websites/sample-site/integrations/lite.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/no-jquery.html b/content/pages/websites/sample-site/integrations/no-jquery.html
index 3ecea75e041b971dd4b91c44148d3d1972726f26..9e4c43f7c001ff5641749d367d59abb7aaaa005f 100644
--- a/content/pages/websites/sample-site/integrations/no-jquery.html
+++ b/content/pages/websites/sample-site/integrations/no-jquery.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/poodles.html b/content/pages/websites/sample-site/integrations/poodles.html
index eb85163a352f78b1bff8d43df330fe6da9c2866a..773fb31fffa87243ddcd7dee4a91dd6962d42ee6 100644
--- a/content/pages/websites/sample-site/integrations/poodles.html
+++ b/content/pages/websites/sample-site/integrations/poodles.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-current.html b/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-current.html
index 98cefc7547766a264558b1c911af46f20d9e815c..5da18964973a9fcc5c81365fc219e67bfcedd75a 100644
--- a/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-current.html
+++ b/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-current.html
@@ -48,7 +48,7 @@ Code copied on 2016-05-06.
     <meta name="description" content="EMBL-EBI" />
     <!-- Describe what this page is about -->
     <meta name="keywords" content="bioinformatics, atlas, gxa, ebi, functional, genomics" />
-    <!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+    <!-- 3 to 10 keywords about the content of this page (not the whole project) -->
     <meta name="author" content="EMBL-EBI" />
     <!-- Your [project-name] here -->
 
diff --git a/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-updated.html b/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-updated.html
index ffe6b8d8ae2b99267e511604edcbcc0ceb78d3d3..916f16b8f6ea507f8e047c68aec83c782aad1563 100644
--- a/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-updated.html
+++ b/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-updated.html
@@ -47,7 +47,7 @@ NOTE: This web page:
     <!-- compliance style start -->
 
     <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-    <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+    <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
     <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
     <meta name="HandheldFriendly" content="true" />
     <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/samples/ebi-homepage.html b/content/pages/websites/sample-site/samples/ebi-homepage.html
index 7820522c12659d3f318df3a647fc4152773e3e79..1beaa11a22058bfa97a24f50a649f4a3f3feb978 100644
--- a/content/pages/websites/sample-site/samples/ebi-homepage.html
+++ b/content/pages/websites/sample-site/samples/ebi-homepage.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/websites/patterns/meta-copy/layout.html b/content/websites/patterns/meta-copy/layout.html
index ccfb9b43400922246ee42e2e67d938f938034905..e748e38e498148e0121e2a6cf4962e68b3778735 100644
--- a/content/websites/patterns/meta-copy/layout.html
+++ b/content/websites/patterns/meta-copy/layout.html
@@ -1,37 +1,61 @@
 {{#markdown}}
 
-### Meta tags
+For EMBL-EBI pages there are few loose groups of metatags that are recommended for your pages.
 
-- Keywords: Think of these as tags that help to categorise the content of a page. Ten or 12 is probably a good maximum number to have.
-- Description: Keep it brief - just describe what this page is about.
+### 1. Theming metatags
 
+These control the look of [the local masthead area]({{root}}websites/meta-patterns/page-structure.html).
 
-### Special EBI Content review tags
-EMBL-EBI uses several special meta tags to help ensure content can owners can be updated, and that content is up to date.
+You could achieve a similar look through CSS, but this method offers more reusability and smoother updates in future changes and improvements.
 
 ```html
-  <meta name="ebi:owner" content="John Doe"> <!-- Who should be contacted about changes -->
-  <meta name="ebi:review-cycle" content="30"> <!-- In days, how often should the content be reviewed -->
-  <meta name="ebi:last-review" content="2015-12-20"> <!-- The last time the content was reviewed -->
-  <meta name="ebi:expiry" content="2016-01-20"> <!-- When this content is no longer relevant -->
+  <meta name="ebi:head-color" content="#091314">
+<meta name="ebi:head-image" content="//ebiwd.github.io/EBI-Framework/images/backgrounds/embl-ebi-background-4.jpg">
 ```
 
+Recommended image size: 2462px wide, 322px high
+
+### 2. Content review tags
 
-### Local masthead image and colour tags
-You can use thesse to specify colours or imagery you'd like for the local masthead. You could achieve a similar look through CSS, but this method offers more reusability and allows for planned future expansion, such as dynamic selection.
+These metatags help ensure content [the Web Content Committee](https://www.ebi.ac.uk/seqdb/confluence/display/WCC/Web+Content+Committee+Home) can understand who owns content, and if content is still current.
+
+(note: future improvements regarding granularity are expected druing 2018)
 
 ```html
-<meta name="ebi:head-color" content="#091314">
-<meta name="ebi:head-image" content="//ebiwd.github.io/EBI-Framework/images/backgrounds/embl-ebi-background-4.jpg">
+  <meta name="ebi:owner" content="John Doe"> <!-- Who should be contacted about changes -->
+<meta name="ebi:review-cycle" content="30"> <!-- In days, how often should the content be reviewed -->
+<meta name="ebi:last-review" content="2015-12-20"> <!-- The last time the content was reviewed -->
+<meta name="ebi:expiry" content="2016-01-20"> <!-- When this content is no longer relevant -->
 ```
 
-<p><img src="https://ebiwd.github.io/EBI-Framework/images/backgrounds/training-yellow-4.jpg"></p>
-To format your image, note the it will be alligned to the top-right of the local masthead, and you should account for wide screen displays; Here are some recommended specs:
-- width: 2462px
-- height: 322px
+### 3. Social and SEO tags
+
+These are not specific to EMBL-EBI, but here is some starting guidance.
+
+```
+  <meta name="description" content="A short description of your page between 50–300 chararcter">
+<meta property="og:type" content="website">
+<meta property="og:site_name" content="Your service name">
+<meta property="og:url" content="https://your_url">
+<meta property="og:title" content="Page title > EMBL-EBI">
+<meta property="og:image" content="A card image for use on Facebook, others">
+<meta name="twitter:card" content="summary_large_image">
+  <!-- Documentation: https://developer.twitter.com/en/docs/tweets/optimize-with-cards/overview/abouts-cards -->
+<meta name="twitter:site" content="@your_twitter_handle">
+<meta name="twitter:creator" content="@individual_page_author_if_different">
+<meta name="twitter:description" content="A short description separate from the page title.">
+<meta name="twitter:image" content="https://image_url">
+<meta name="dcterms.title" content="Page title > EMBL EBI">
+<meta name="dcterms.type" content="Text"> <!-- http://dublincore.org/documents/dcmi-terms/ -->
+<meta name="dcterms.identifier" content="https://typicall_your_url/">
+<meta name="dcterms.format" content="text/html">
+```
+
+
+#### Further reading
 
-<div class="row"><div class="column">
-{{> meta-copy}}
-</div></div>
+- [Facebook](https://developers.facebook.com/docs/sharing/webmasters/)
+- [Twitter](https://developer.twitter.com/en/docs/tweets/optimize-with-cards/overview/abouts-cards)
+- [General SEO](https://moz.com/blog/seo-meta-tags)
 
 {{/markdown}}
diff --git a/content/websites/patterns/meta-copy/meta-copy.html b/content/websites/patterns/meta-copy/meta-copy.html
index 81dfb50747b54036a451dd12fdf48348dff08228..e69de29bb2d1d6434b8b29ae775ad8c2e48c5391 100644
--- a/content/websites/patterns/meta-copy/meta-copy.html
+++ b/content/websites/patterns/meta-copy/meta-copy.html
@@ -1,6 +0,0 @@
-<meta name="ebi:owner" content="John Doe"> <!-- Who should be contacted about changes -->
-<meta name="ebi:review-cycle" content="30"> <!-- In days, how often should the content be reviewed -->
-<meta name="ebi:last-review" content="2015-12-20"> <!-- The last time the content was reviewed -->
-<meta name="ebi:expiry" content="2016-01-20"> <!-- When this content is no longer relevant -->
-<meta name="ebi:head-color" content="#091314">
-<meta name="ebi:head-image" content="//ebiwd.github.io/EBI-Framework/images/backgrounds/embl-ebi-background-4.jpg">
diff --git a/content/websites/patterns/meta-copy/meta-copy.yml b/content/websites/patterns/meta-copy/meta-copy.yml
index 7f7b0e2be80500c0d236d4aa3df998bfcbf5081d..09864e793e9882b3754fe8bc2ba29607ce89a580 100644
--- a/content/websites/patterns/meta-copy/meta-copy.yml
+++ b/content/websites/patterns/meta-copy/meta-copy.yml
@@ -4,10 +4,11 @@ tags:
 - writing
 - visuals
 category: typography
-description: Meta copy is the content of meta tags in a page - keywords and description. Ideally, words from your meta copy should be repeated in the macro copy of your page. Apart from being clear, this may help the page ranking in search engines.
+description: Meta copy is structured information about your web pages, it helps improve SEO, social engagement and generally helps improve understanding about what your page is and its trying to achieve.
 versions:
   - 1.1.0
   - 1.2.0
+  - 1.3.0
 author:
   name: Ken Hawkins
   github: khawkins98