From f454ac7be8b6bbae2e36a3c52c665283493364ee Mon Sep 17 00:00:00 2001
From: Ken Hawkins <khawkins98@gmail.com>
Date: Tue, 19 Jun 2018 15:37:31 +0200
Subject: [PATCH] Update metacopy guidance

---
 assets_site/layouts/kits/page/default.html    |  2 +-
 assets_site/layouts/static.html               |  2 +-
 .../layouts/websites/index/default.html       |  2 +-
 .../layouts/websites/page/default.html        |  2 +-
 .../layouts/websites/page/free-form.html      |  2 +-
 .../boilerplate/affiliates.html               |  2 +-
 .../sample-site-v1.2/boilerplate/blank.html   |  2 +-
 .../boilerplate/right-sidebar.html            |  2 +-
 .../boilerplate/search-results.html           |  2 +-
 .../sample-site-v1.2/boilerplate/theme.html   |  2 +-
 .../boilerplate/ultra-wide.html               |  2 +-
 .../boilerplate/unbranded.html                |  2 +-
 .../websites/sample-site-v1.2/brochure.html   |  2 +-
 .../sample-site-v1.2/errorpages/404.html      |  2 +-
 .../front-page/front_page_image-1.html        |  2 +-
 .../front-page/front_page_image-2.html        |  2 +-
 .../front-page/front_page_image-3.html        |  2 +-
 .../integrations/angular.html                 |  2 +-
 .../integrations/bootstrap.html               |  2 +-
 .../integrations/jquery-ui.html               |  2 +-
 .../integrations/jquery-update.html           |  2 +-
 .../sample-site-v1.2/integrations/lite.html   |  2 +-
 .../integrations/no-jquery.html               |  2 +-
 .../integrations/poodles.html                 |  2 +-
 .../expression-atlas-current.html             |  2 +-
 .../expression-atlas-updated.html             |  2 +-
 .../sample-site/boilerplate/affiliates.html   |  6 +-
 .../sample-site/boilerplate/blank.html        |  6 +-
 .../boilerplate/right-sidebar.html            |  6 +-
 .../boilerplate/search-results.html           |  6 +-
 .../sample-site/boilerplate/theme.html        |  6 +-
 .../sample-site/boilerplate/ultra-wide.html   |  6 +-
 .../sample-site/boilerplate/unbranded.html    |  6 +-
 .../pages/websites/sample-site/brochure.html  |  2 +-
 .../websites/sample-site/errorpages/404.html  |  2 +-
 .../sample-site/integrations/bootstrap.html   |  2 +-
 .../sample-site/integrations/jquery-ui.html   |  2 +-
 .../integrations/jquery-update.html           |  2 +-
 .../integrations/js-frameworks.html           |  2 +-
 .../sample-site/integrations/lite.html        |  2 +-
 .../sample-site/integrations/no-jquery.html   |  2 +-
 .../sample-site/integrations/poodles.html     |  2 +-
 .../expression-atlas-current.html             |  2 +-
 .../expression-atlas-updated.html             |  2 +-
 .../sample-site/samples/ebi-homepage.html     |  2 +-
 .../websites/patterns/meta-copy/layout.html   | 64 +++++++++++++------
 .../patterns/meta-copy/meta-copy.html         |  6 --
 .../websites/patterns/meta-copy/meta-copy.yml |  3 +-
 48 files changed, 112 insertions(+), 79 deletions(-)

diff --git a/assets_site/layouts/kits/page/default.html b/assets_site/layouts/kits/page/default.html
index 7aa10da..9bc4536 100644
--- a/assets_site/layouts/kits/page/default.html
+++ b/assets_site/layouts/kits/page/default.html
@@ -5,7 +5,7 @@
   <meta charset="utf-8" />
   <title>EMBL-EBI Style Lab < {{kit.name}}</title>
   <meta name="description" content="{{kit.description}}">
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/assets_site/layouts/static.html b/assets_site/layouts/static.html
index 7fe5d71..d43f0b3 100644
--- a/assets_site/layouts/static.html
+++ b/assets_site/layouts/static.html
@@ -4,7 +4,7 @@
   <meta charset="utf-8" />
   <title>{{title}} < EMBL-EBI Style Lab</title>
   <meta name="description" content="{{kit.description}}">
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/assets_site/layouts/websites/index/default.html b/assets_site/layouts/websites/index/default.html
index 55fdc82..52a6bfb 100644
--- a/assets_site/layouts/websites/index/default.html
+++ b/assets_site/layouts/websites/index/default.html
@@ -6,7 +6,7 @@
   <meta charset="utf-8" />
   <title>{{datakey}} < Web patterns < EMBL-EBI Style Lab</title>
   <meta name="description" content="{{block.description}}"><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/assets_site/layouts/websites/page/default.html b/assets_site/layouts/websites/page/default.html
index 3a5058b..f56e0c7 100644
--- a/assets_site/layouts/websites/page/default.html
+++ b/assets_site/layouts/websites/page/default.html
@@ -5,7 +5,7 @@
   <meta charset="utf-8" />
   <title>EMBL-EBI Style Lab < {{block.name}}</title>
   <meta name="description" content="{{block.description}}"><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/assets_site/layouts/websites/page/free-form.html b/assets_site/layouts/websites/page/free-form.html
index 645fb54..b09b1d3 100644
--- a/assets_site/layouts/websites/page/free-form.html
+++ b/assets_site/layouts/websites/page/free-form.html
@@ -5,7 +5,7 @@
   <meta charset="utf-8" />
   <title>EMBL-EBI Style Lab < {{meta-title}}</title>
   <meta name="description" content="{{block.description}}"><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/affiliates.html b/content/pages/websites/sample-site-v1.2/boilerplate/affiliates.html
index 8c9871d..fa57590 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/affiliates.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/affiliates.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/blank.html b/content/pages/websites/sample-site-v1.2/boilerplate/blank.html
index b6c8a40..4f670b5 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/blank.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/blank.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/right-sidebar.html b/content/pages/websites/sample-site-v1.2/boilerplate/right-sidebar.html
index e464b57..466d49f 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/right-sidebar.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/right-sidebar.html
@@ -11,7 +11,7 @@ icon-version: 1.2
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/search-results.html b/content/pages/websites/sample-site-v1.2/boilerplate/search-results.html
index 56b121f..a8c395b 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/search-results.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/search-results.html
@@ -11,7 +11,7 @@ icon-version: 1.2
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/theme.html b/content/pages/websites/sample-site-v1.2/boilerplate/theme.html
index 6d596c4..267cae2 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/theme.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/theme.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/ultra-wide.html b/content/pages/websites/sample-site-v1.2/boilerplate/ultra-wide.html
index b16a1dd..faf459c 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/ultra-wide.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/ultra-wide.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/boilerplate/unbranded.html b/content/pages/websites/sample-site-v1.2/boilerplate/unbranded.html
index 1bccfc8..05519d2 100644
--- a/content/pages/websites/sample-site-v1.2/boilerplate/unbranded.html
+++ b/content/pages/websites/sample-site-v1.2/boilerplate/unbranded.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>[page-title] &lt; [service-name] &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/brochure.html b/content/pages/websites/sample-site-v1.2/brochure.html
index 444a1fe..a286453 100644
--- a/content/pages/websites/sample-site-v1.2/brochure.html
+++ b/content/pages/websites/sample-site-v1.2/brochure.html
@@ -10,7 +10,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/errorpages/404.html b/content/pages/websites/sample-site-v1.2/errorpages/404.html
index 55a828d..2fc0037 100644
--- a/content/pages/websites/sample-site-v1.2/errorpages/404.html
+++ b/content/pages/websites/sample-site-v1.2/errorpages/404.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-1.html b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-1.html
index c024c37..9355ef3 100644
--- a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-1.html
+++ b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-1.html
@@ -10,7 +10,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-2.html b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-2.html
index 98abe52..977293c 100644
--- a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-2.html
+++ b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-2.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-3.html b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-3.html
index 6a67ede..7d3db5e 100644
--- a/content/pages/websites/sample-site-v1.2/front-page/front_page_image-3.html
+++ b/content/pages/websites/sample-site-v1.2/front-page/front_page_image-3.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/angular.html b/content/pages/websites/sample-site-v1.2/integrations/angular.html
index 69f2560..b9ea57c 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/angular.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/angular.html
@@ -11,7 +11,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/bootstrap.html b/content/pages/websites/sample-site-v1.2/integrations/bootstrap.html
index b9b2be7..b8eabd7 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/bootstrap.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/bootstrap.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/jquery-ui.html b/content/pages/websites/sample-site-v1.2/integrations/jquery-ui.html
index 37480f4..ed8b415 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/jquery-ui.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/jquery-ui.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/jquery-update.html b/content/pages/websites/sample-site-v1.2/integrations/jquery-update.html
index 6099cd2..4a210b3 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/jquery-update.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/jquery-update.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/lite.html b/content/pages/websites/sample-site-v1.2/integrations/lite.html
index b0af39e..b127986 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/lite.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/lite.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/no-jquery.html b/content/pages/websites/sample-site-v1.2/integrations/no-jquery.html
index 8f014b7..a5c4fbf 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/no-jquery.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/no-jquery.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/integrations/poodles.html b/content/pages/websites/sample-site-v1.2/integrations/poodles.html
index 07eaa13..4989974 100644
--- a/content/pages/websites/sample-site-v1.2/integrations/poodles.html
+++ b/content/pages/websites/sample-site-v1.2/integrations/poodles.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-current.html b/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-current.html
index 98cefc7..5da1896 100644
--- a/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-current.html
+++ b/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-current.html
@@ -48,7 +48,7 @@ Code copied on 2016-05-06.
     <meta name="description" content="EMBL-EBI" />
     <!-- Describe what this page is about -->
     <meta name="keywords" content="bioinformatics, atlas, gxa, ebi, functional, genomics" />
-    <!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+    <!-- 3 to 10 keywords about the content of this page (not the whole project) -->
     <meta name="author" content="EMBL-EBI" />
     <!-- Your [project-name] here -->
 
diff --git a/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-updated.html b/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-updated.html
index ffe6b8d..916f16b 100644
--- a/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-updated.html
+++ b/content/pages/websites/sample-site-v1.2/migrations/expression-atlas/expression-atlas-updated.html
@@ -47,7 +47,7 @@ NOTE: This web page:
     <!-- compliance style start -->
 
     <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-    <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+    <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
     <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
     <meta name="HandheldFriendly" content="true" />
     <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/boilerplate/affiliates.html b/content/pages/websites/sample-site/boilerplate/affiliates.html
index b17054a..da8cdf4 100644
--- a/content/pages/websites/sample-site/boilerplate/affiliates.html
+++ b/content/pages/websites/sample-site/boilerplate/affiliates.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Affiliates boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/blank.html b/content/pages/websites/sample-site/boilerplate/blank.html
index 01a1a34..a648513 100644
--- a/content/pages/websites/sample-site/boilerplate/blank.html
+++ b/content/pages/websites/sample-site/boilerplate/blank.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Blank boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/right-sidebar.html b/content/pages/websites/sample-site/boilerplate/right-sidebar.html
index f04d9e4..4146588 100644
--- a/content/pages/websites/sample-site/boilerplate/right-sidebar.html
+++ b/content/pages/websites/sample-site/boilerplate/right-sidebar.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Right sidebar boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/search-results.html b/content/pages/websites/sample-site/boilerplate/search-results.html
index 9cd6887..5725f99 100644
--- a/content/pages/websites/sample-site/boilerplate/search-results.html
+++ b/content/pages/websites/sample-site/boilerplate/search-results.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Search result boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/theme.html b/content/pages/websites/sample-site/boilerplate/theme.html
index 4f1a202..d123072 100644
--- a/content/pages/websites/sample-site/boilerplate/theme.html
+++ b/content/pages/websites/sample-site/boilerplate/theme.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Theme boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/ultra-wide.html b/content/pages/websites/sample-site/boilerplate/ultra-wide.html
index 8b635f6..04a6e91 100644
--- a/content/pages/websites/sample-site/boilerplate/ultra-wide.html
+++ b/content/pages/websites/sample-site/boilerplate/ultra-wide.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Ultra-wide boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/boilerplate/unbranded.html b/content/pages/websites/sample-site/boilerplate/unbranded.html
index 785a0c9..aa3ebf9 100644
--- a/content/pages/websites/sample-site/boilerplate/unbranded.html
+++ b/content/pages/websites/sample-site/boilerplate/unbranded.html
@@ -8,13 +8,15 @@ layout: blank
 <head>
   <meta charset="utf-8" />
   <title>[page-title] &lt; [service-name] &lt; EMBL-EBI</title>
-  <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="description" content="EMBL-EBI Unbranded boilerplate page" /><!-- Describe what this page is about -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
   <meta name="viewport" content="width=device-width,initial-scale=1" />
   <meta name="theme-color" content="#70BDBD" /> <!-- Android Chrome mobile browser tab color -->
+  <!-- Get suggested SEO and social metatags at:
+       https://www.ebi.ac.uk/style-lab/websites/patterns/meta-copy.html -->
 
   <!-- Add information on the life cycle of this page -->
   <meta name="ebi:owner" content="John Doe" /> <!-- Who should be contacted about changes -->
diff --git a/content/pages/websites/sample-site/brochure.html b/content/pages/websites/sample-site/brochure.html
index 7fa1605..15554d6 100644
--- a/content/pages/websites/sample-site/brochure.html
+++ b/content/pages/websites/sample-site/brochure.html
@@ -10,7 +10,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/errorpages/404.html b/content/pages/websites/sample-site/errorpages/404.html
index b531e93..aae2ad8 100644
--- a/content/pages/websites/sample-site/errorpages/404.html
+++ b/content/pages/websites/sample-site/errorpages/404.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/bootstrap.html b/content/pages/websites/sample-site/integrations/bootstrap.html
index 8a91918..7a458ce 100644
--- a/content/pages/websites/sample-site/integrations/bootstrap.html
+++ b/content/pages/websites/sample-site/integrations/bootstrap.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/jquery-ui.html b/content/pages/websites/sample-site/integrations/jquery-ui.html
index 7debcc0..aded783 100644
--- a/content/pages/websites/sample-site/integrations/jquery-ui.html
+++ b/content/pages/websites/sample-site/integrations/jquery-ui.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/jquery-update.html b/content/pages/websites/sample-site/integrations/jquery-update.html
index 14e9715..63c1028 100644
--- a/content/pages/websites/sample-site/integrations/jquery-update.html
+++ b/content/pages/websites/sample-site/integrations/jquery-update.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/js-frameworks.html b/content/pages/websites/sample-site/integrations/js-frameworks.html
index d23b13d..3ceaea9 100644
--- a/content/pages/websites/sample-site/integrations/js-frameworks.html
+++ b/content/pages/websites/sample-site/integrations/js-frameworks.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/lite.html b/content/pages/websites/sample-site/integrations/lite.html
index f4f7447..02043c4 100644
--- a/content/pages/websites/sample-site/integrations/lite.html
+++ b/content/pages/websites/sample-site/integrations/lite.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/no-jquery.html b/content/pages/websites/sample-site/integrations/no-jquery.html
index 3ecea75..9e4c43f 100644
--- a/content/pages/websites/sample-site/integrations/no-jquery.html
+++ b/content/pages/websites/sample-site/integrations/no-jquery.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/integrations/poodles.html b/content/pages/websites/sample-site/integrations/poodles.html
index eb85163..773fb31 100644
--- a/content/pages/websites/sample-site/integrations/poodles.html
+++ b/content/pages/websites/sample-site/integrations/poodles.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-current.html b/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-current.html
index 98cefc7..5da1896 100644
--- a/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-current.html
+++ b/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-current.html
@@ -48,7 +48,7 @@ Code copied on 2016-05-06.
     <meta name="description" content="EMBL-EBI" />
     <!-- Describe what this page is about -->
     <meta name="keywords" content="bioinformatics, atlas, gxa, ebi, functional, genomics" />
-    <!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+    <!-- 3 to 10 keywords about the content of this page (not the whole project) -->
     <meta name="author" content="EMBL-EBI" />
     <!-- Your [project-name] here -->
 
diff --git a/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-updated.html b/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-updated.html
index ffe6b8d..916f16b 100644
--- a/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-updated.html
+++ b/content/pages/websites/sample-site/migrations/expression-atlas/expression-atlas-updated.html
@@ -47,7 +47,7 @@ NOTE: This web page:
     <!-- compliance style start -->
 
     <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-    <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+    <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
     <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
     <meta name="HandheldFriendly" content="true" />
     <meta name="MobileOptimized" content="width" />
diff --git a/content/pages/websites/sample-site/samples/ebi-homepage.html b/content/pages/websites/sample-site/samples/ebi-homepage.html
index 7820522..1beaa11 100644
--- a/content/pages/websites/sample-site/samples/ebi-homepage.html
+++ b/content/pages/websites/sample-site/samples/ebi-homepage.html
@@ -9,7 +9,7 @@ layout: blank
   <meta charset="utf-8" />
   <title>The European Bioinformatics Institute &lt; EMBL-EBI</title>
   <meta name="description" content="EMBL-EBI" /><!-- Describe what this page is about -->
-  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- A few keywords that relate to the content of THIS PAGE (not the whol project) -->
+  <meta name="keywords" content="bioinformatics, europe, institute" /><!-- 3 to 10 keywords about the content of this page (not the whole project) -->
   <meta name="author" content="EMBL-EBI" /><!-- Your [project-name] here -->
   <meta name="HandheldFriendly" content="true" />
   <meta name="MobileOptimized" content="width" />
diff --git a/content/websites/patterns/meta-copy/layout.html b/content/websites/patterns/meta-copy/layout.html
index ccfb9b4..e748e38 100644
--- a/content/websites/patterns/meta-copy/layout.html
+++ b/content/websites/patterns/meta-copy/layout.html
@@ -1,37 +1,61 @@
 {{#markdown}}
 
-### Meta tags
+For EMBL-EBI pages there are few loose groups of metatags that are recommended for your pages.
 
-- Keywords: Think of these as tags that help to categorise the content of a page. Ten or 12 is probably a good maximum number to have.
-- Description: Keep it brief - just describe what this page is about.
+### 1. Theming metatags
 
+These control the look of [the local masthead area]({{root}}websites/meta-patterns/page-structure.html).
 
-### Special EBI Content review tags
-EMBL-EBI uses several special meta tags to help ensure content can owners can be updated, and that content is up to date.
+You could achieve a similar look through CSS, but this method offers more reusability and smoother updates in future changes and improvements.
 
 ```html
-  <meta name="ebi:owner" content="John Doe"> <!-- Who should be contacted about changes -->
-  <meta name="ebi:review-cycle" content="30"> <!-- In days, how often should the content be reviewed -->
-  <meta name="ebi:last-review" content="2015-12-20"> <!-- The last time the content was reviewed -->
-  <meta name="ebi:expiry" content="2016-01-20"> <!-- When this content is no longer relevant -->
+  <meta name="ebi:head-color" content="#091314">
+<meta name="ebi:head-image" content="//ebiwd.github.io/EBI-Framework/images/backgrounds/embl-ebi-background-4.jpg">
 ```
 
+Recommended image size: 2462px wide, 322px high
+
+### 2. Content review tags
 
-### Local masthead image and colour tags
-You can use thesse to specify colours or imagery you'd like for the local masthead. You could achieve a similar look through CSS, but this method offers more reusability and allows for planned future expansion, such as dynamic selection.
+These metatags help ensure content [the Web Content Committee](https://www.ebi.ac.uk/seqdb/confluence/display/WCC/Web+Content+Committee+Home) can understand who owns content, and if content is still current.
+
+(note: future improvements regarding granularity are expected druing 2018)
 
 ```html
-<meta name="ebi:head-color" content="#091314">
-<meta name="ebi:head-image" content="//ebiwd.github.io/EBI-Framework/images/backgrounds/embl-ebi-background-4.jpg">
+  <meta name="ebi:owner" content="John Doe"> <!-- Who should be contacted about changes -->
+<meta name="ebi:review-cycle" content="30"> <!-- In days, how often should the content be reviewed -->
+<meta name="ebi:last-review" content="2015-12-20"> <!-- The last time the content was reviewed -->
+<meta name="ebi:expiry" content="2016-01-20"> <!-- When this content is no longer relevant -->
 ```
 
-<p><img src="https://ebiwd.github.io/EBI-Framework/images/backgrounds/training-yellow-4.jpg"></p>
-To format your image, note the it will be alligned to the top-right of the local masthead, and you should account for wide screen displays; Here are some recommended specs:
-- width: 2462px
-- height: 322px
+### 3. Social and SEO tags
+
+These are not specific to EMBL-EBI, but here is some starting guidance.
+
+```
+  <meta name="description" content="A short description of your page between 50–300 chararcter">
+<meta property="og:type" content="website">
+<meta property="og:site_name" content="Your service name">
+<meta property="og:url" content="https://your_url">
+<meta property="og:title" content="Page title > EMBL-EBI">
+<meta property="og:image" content="A card image for use on Facebook, others">
+<meta name="twitter:card" content="summary_large_image">
+  <!-- Documentation: https://developer.twitter.com/en/docs/tweets/optimize-with-cards/overview/abouts-cards -->
+<meta name="twitter:site" content="@your_twitter_handle">
+<meta name="twitter:creator" content="@individual_page_author_if_different">
+<meta name="twitter:description" content="A short description separate from the page title.">
+<meta name="twitter:image" content="https://image_url">
+<meta name="dcterms.title" content="Page title > EMBL EBI">
+<meta name="dcterms.type" content="Text"> <!-- http://dublincore.org/documents/dcmi-terms/ -->
+<meta name="dcterms.identifier" content="https://typicall_your_url/">
+<meta name="dcterms.format" content="text/html">
+```
+
+
+#### Further reading
 
-<div class="row"><div class="column">
-{{> meta-copy}}
-</div></div>
+- [Facebook](https://developers.facebook.com/docs/sharing/webmasters/)
+- [Twitter](https://developer.twitter.com/en/docs/tweets/optimize-with-cards/overview/abouts-cards)
+- [General SEO](https://moz.com/blog/seo-meta-tags)
 
 {{/markdown}}
diff --git a/content/websites/patterns/meta-copy/meta-copy.html b/content/websites/patterns/meta-copy/meta-copy.html
index 81dfb50..e69de29 100644
--- a/content/websites/patterns/meta-copy/meta-copy.html
+++ b/content/websites/patterns/meta-copy/meta-copy.html
@@ -1,6 +0,0 @@
-<meta name="ebi:owner" content="John Doe"> <!-- Who should be contacted about changes -->
-<meta name="ebi:review-cycle" content="30"> <!-- In days, how often should the content be reviewed -->
-<meta name="ebi:last-review" content="2015-12-20"> <!-- The last time the content was reviewed -->
-<meta name="ebi:expiry" content="2016-01-20"> <!-- When this content is no longer relevant -->
-<meta name="ebi:head-color" content="#091314">
-<meta name="ebi:head-image" content="//ebiwd.github.io/EBI-Framework/images/backgrounds/embl-ebi-background-4.jpg">
diff --git a/content/websites/patterns/meta-copy/meta-copy.yml b/content/websites/patterns/meta-copy/meta-copy.yml
index 7f7b0e2..09864e7 100644
--- a/content/websites/patterns/meta-copy/meta-copy.yml
+++ b/content/websites/patterns/meta-copy/meta-copy.yml
@@ -4,10 +4,11 @@ tags:
 - writing
 - visuals
 category: typography
-description: Meta copy is the content of meta tags in a page - keywords and description. Ideally, words from your meta copy should be repeated in the macro copy of your page. Apart from being clear, this may help the page ranking in search engines.
+description: Meta copy is structured information about your web pages, it helps improve SEO, social engagement and generally helps improve understanding about what your page is and its trying to achieve.
 versions:
   - 1.1.0
   - 1.2.0
+  - 1.3.0
 author:
   name: Ken Hawkins
   github: khawkins98
-- 
GitLab