diff --git a/content/pages/general/core-content-spec/index.html b/content/pages/general/core-content-spec/index.html
index 7247070262e9758e38428f28be3d3829ec436c8f..01a73a060497679f68adef78a377a5222869a1a0 100644
--- a/content/pages/general/core-content-spec/index.html
+++ b/content/pages/general/core-content-spec/index.html
@@ -20,9 +20,9 @@ To monitor and understand we utilise the [Content-Action Model (CAM)](https://wo
 
 The tool we use to make our Content-Action Models is currently a document template (more on that below) that asks about our goals from different — but interconnected — angles. In effect, we deconstruct hypothesis about what we intend to achieve and track success and change.
 
-CAM record contents:
+[CAM record contents](https://work.allaboutken.com/posts/20180122-content-action-model.html#cam-record-contents):
 
-1. **Organisational documentation:** a firm organisational record about the agreed purpose of a portion of a website (such as an /about section)
+> 1. **Organisational documentation:** a firm organisational record about the agreed purpose of a portion of a website (such as an /about section)
 1. **Itemisation of components and actions:** specific components for each section; including:
 1. **Overall purpose:** informed by organisational priorities and UX research
     1. URLs