@@ -20,9 +20,9 @@ To monitor and understand we utilise the [Content-Action Model (CAM)](https://wo
The tool we use to make our Content-Action Models is currently a document template (more on that below) that asks about our goals from different — but interconnected — angles. In effect, we deconstruct hypothesis about what we intend to achieve and track success and change.
CAM record contents:
[CAM record contents](https://work.allaboutken.com/posts/20180122-content-action-model.html#cam-record-contents):
1. **Organisational documentation:** a firm organisational record about the agreed purpose of a portion of a website (such as an /about section)
> 1. **Organisational documentation:** a firm organisational record about the agreed purpose of a portion of a website (such as an /about section)
1. **Itemisation of components and actions:** specific components for each section; including:
1. **Overall purpose:** informed by organisational priorities and UX research
